
Financial Strategy
What Makes a Financial Strategy Actually Work?
When a financial strategy really works, it pairs real goals to clear plans, uses numbers to direct decisions, and remains adaptable in a shifting marketplace.

When a financial strategy really works, it pairs real goals to clear plans, uses numbers to direct decisions, and remains adaptable in a shifting marketplace.
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.


