Key Takeaways You can set yourself a more stable long-term plan by defining profit targets and using profitability insights to inform your financial planning and
Key Takeaways Defining your “unit” the same way every time helps you make better decisions and makes your financial analysis accurate and comparable across time
Key Takeaways You must separate gross profit from net profit to get a realistic sense of your business’s actual financial health. Just because you generate
How to increase your business valuation before exit is about identifying opportunities to demonstrate stronger growth, more stable earnings, and clear market fit to buyers
Turning vision into action in a business usually means your CFO has to shepherd the plan from concept to concrete steps. At Clear Action Business
About how to set financial targets that actually drive behavior, meaning clear, simple goals that people can act on immediately. Good targets correspond to genuine
Financial strategy in the real world means deciding how to allocate money, time, and skills to achieve well-defined objectives. Individuals and teams employ things like
What distinguishes budgeting from strategic planning is purpose and time frame. Budgeting determines how much will come in and out over a defined period, typically
Planning for uncertainty: financial strategy in a volatile market means building a plan that can handle fast shifts in trends and prices. Markets dart this
7 financial strategy mistakes owners make include not having clear goals, not tracking spending well, or missing the moment to pivot. Owners sometimes respond late
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
