Key Takeaways You can set yourself a more stable long-term plan by defining profit targets and using profitability insights to inform your financial planning and
Key Takeaways Defining your “unit” the same way every time helps you make better decisions and makes your financial analysis accurate and comparable across time
Key Takeaways You should be aware that psychological biases, such as normalcy and optimism, can cause you to underestimate slow drains on profit and lead
Key Takeaways You must separate gross profit from net profit to get a realistic sense of your business’s actual financial health. Just because you generate
Key Takeaways You can enhance both customer satisfaction and your profit margins by identifying the true costs behind your service delivery. This ensures your pricing
Key Takeaways You can deepen investor trust and sustain growth by focusing on high-quality, sustainable earnings, not just short-term profits. Separating recurring from non-recurring revenue
Key Takeaways You can improve profitability without raising prices by focusing on cost control, operational efficiency, and value-driven strategies that minimize unnecessary expenses and maximize
Key Takeaways Keep an eye on both your costs and your pricing. Increasing operational costs and competitor pressure can eat away at your margins even
Key Takeaways Forget revenue — focus on profit metrics that demonstrate whether your business is truly expanding. Track gross profit, operating profit, net profit, and
Key Takeaways You’ve got to get that profit, and cash flow are different thing. A company can be profitable on paper yet still face cash
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
