
Financial Strategy
How a CFO Creates Strategic Focus for Small Teams
A CFO creates strategic focus for small teams by setting clear goals, sharing key data, and shaping simple plans that fit the team’s size and

A CFO creates strategic focus for small teams by setting clear goals, sharing key data, and shaping simple plans that fit the team’s size and
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.


