About how to set financial targets that actually drive behavior, meaning clear, simple goals that people can act on immediately. Good targets correspond to genuine
The answer is yes, at least among teams in the Bay Area, because like most teams, they overcomplicate their business goal implementation. They often manufacture
What does ‘good’ goal implementation look like in a small business? It means setting clear, actionable steps to reach those targets and regularly checking in
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
