It means leveraging your numbers to prioritize among competing priorities. I lay out explicit numbers, such as the expected value, payback time in months, and
Financial insight is more than simply understanding numbers on a balance sheet or income statement—it is the ability to interpret what those numbers reveal about
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
