Key Takeaways Forget revenue — focus on profit metrics that demonstrate whether your business is truly expanding. Track gross profit, operating profit, net profit, and
Key Takeaways You’ve got to get that profit, and cash flow are different thing. A company can be profitable on paper yet still face cash
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
