
How Do You Create Financial Targets That Influence Daily Behavior?
Setting financial goals is easy. Following through on them every day is much harder. Many business owners create annual revenue targets, profit objectives, or expense

Setting financial goals is easy. Following through on them every day is much harder. Many business owners create annual revenue targets, profit objectives, or expense

Monthly reporting makes it easier for people and teams to identify patterns in spending, income, and saving, which encourages predictable habits. With numbers reported every
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.


