Setting financial goals is easy. Following through on them every day is much harder. Many business owners create annual revenue targets, profit objectives, or expense
Key Takeaways You can deepen investor trust and sustain growth by focusing on high-quality, sustainable earnings, not just short-term profits. Separating recurring from non-recurring revenue
Key Takeaways Keep an eye on both your costs and your pricing. Increasing operational costs and competitor pressure can eat away at your margins even
Key Takeaways Forget revenue — focus on profit metrics that demonstrate whether your business is truly expanding. Track gross profit, operating profit, net profit, and
Key Takeaways You’ve got to get that profit, and cash flow are different thing. A company can be profitable on paper yet still face cash
Your cash flow timing reveals operational weaknesses. When you audit the timing of cash flow in and out of your business, you frequently see holes
What distinguishes budgeting from strategic planning is purpose and time frame. Budgeting determines how much will come in and out over a defined period, typically
Key Takeaways By keeping an eye on cash flow, margins, debt, and customer concentration, you can detect early financial drift and respond before things get
Key Takeaways Unlike common conception, business advisory services aren’t just for big businesses. Startups, family businesses, solopreneurs, and non-profits across the U.S. can all benefit
Key Takeaways Getting to grips with your business’s specific financial requirements is key to determining whether you should pursue DIY financial management or professional consulting.
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
