
Why Do Owners Set Goals They Never Reach?
Setting goals is one of the most common pieces of business advice you will ever hear. Every January, after every quarterly review, or whenever your

Setting goals is one of the most common pieces of business advice you will ever hear. Every January, after every quarterly review, or whenever your

Setting yearly goals is one of the most important exercises for any business owner. Yet many businesses still rely on broad objectives like “increase sales,”

Most business owners are constantly surrounded by numbers, but not all of them are useful for decision-making. Revenue reports, expense breakdowns, payroll summaries, sales dashboards,

Key Takeaways Here’s what you should anticipate your fractional CFO to do during your first 90 days. This crisp roadmap allows you to track progress
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.


