
How Do You Choose Between Competing Priorities Using Your Numbers?
It means leveraging your numbers to prioritize among competing priorities. I lay out explicit numbers, such as the expected value, payback time in months, and

It means leveraging your numbers to prioritize among competing priorities. I lay out explicit numbers, such as the expected value, payback time in months, and

In today’s business environment, decisions are increasingly driven by data rather than intuition alone. This shift has created significant advantages, allowing organizations to measure performance

Financial insight is more than simply understanding numbers on a balance sheet or income statement—it is the ability to interpret what those numbers reveal about

Many business owners review their financial and operational data consistently—through reports, dashboards, accounting summaries, and performance updates—yet still walk away with the sense that something

Many businesses today are surrounded by more data than at any point in history, yet they still struggle to translate that information into meaningful, consistent

Financial data is one of the most valuable resources available to business owners, yet it is also one of the most difficult to manage effectively.

How do better forecasts help you control risk? They increase capital allocation with better demand and price estimates, reduce downside risk by indicating probable stress

The answer is yes, at least among teams in the Bay Area, because like most teams, they overcomplicate their business goal implementation. They often manufacture

Key Takeaways: In today’s competitive business landscape, small businesses need every advantage they can get to thrive and grow. One often overlooked resource is the

Key Takeaways: Running a small business comes with its own set of unique challenges, and many entrepreneurs find themselves grappling with common pain points that
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.


