Knowing your cost structure means mapping fixed and variable expenses to how they impact profit. It includes rent, salaries, materials, utilities, marketing, and transaction fees,
A business can generate strong revenue and still struggle to produce healthy profits. High sales numbers do not necessarily indicate that a company is operating
Setting prices is one of the most important financial decisions a business makes because pricing directly affects revenue, profitability, cash flow, and long-term sustainability. A
Key Takeaways: In the world of business, success often hinges on the ability to identify and capitalize on opportunities that others may overlook. This is
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
