
Which Metrics Reveal Whether An Idea Is Worth Pursuing?
Metrics indicate whether an idea should be pursued. Metrics that indicate market demand, cost to build, and expected return all provide useful signals. Key metrics

Metrics indicate whether an idea should be pursued. Metrics that indicate market demand, cost to build, and expected return all provide useful signals. Key metrics

Key Takeaways: Navigating through economic downturns in the business landscape requires a strategic approach backed by insightful data. Understanding the key performance indicators (KPIs) that drive effective decision-making

Key Takeaways: Did you know that a substantial 70% of businesses grapple with various challenges? The key to overcoming these obstacles may be embracing CFO

Key Takeaways: Ever wondered how successful businesses manage to achieve sustainable growth while maintaining a solid financial position? Look no further than the unsung heroes
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.


