The key metrics are cash flow, return on investment, profit margin, and break-even point. Cash flow shows actual money available for operations and growth. Return
How do you prevent rosy projections that bust cash flow down the road? Avoiding optimistic projections that break cash flow later. Avoid optimistic projections that
With 27 years of experience, Joel S. Smith, CPA helps business owners make sense of their finances and drive profitability. A UC Berkeley grad with a Master’s in Taxation, he’s a Certified Public Accountant (CPA) and Certified Management Accountant (CMA).
Joel has worked across industries like real estate, construction, and professional services. As a member of the CFO Project, he provides business owners with the clarity and strategy they need to grow.
